The Flamingo Resort

The brand was being reinvented to replace its slightly lazy bohemian spirit. Our scope allowed us to completely redo brand identity. Our work also had impact on dining experiences, and resort environments.

Sky Rock / Sedona

The renovation and reimagining of a property situated in a prime location in the verde valley has resulted in a hotel experience that incorporates wellness, a boutique feel, and a deep reverence to the land and stories of the native people of Sedona. Our work took a holistic approach and spanned brand identity, signage, guest programming, and customer experiences.

Guest Rooms receive a package of assets that communicate and reinforce the Sky Rock brand.
We developed a unique set of coasters, napkins, and menu layouts for the Sky Bar.
The reception collateral was designed to introduce the brand as refined and adventurous.
We designed a set of postcards with the intent that guests send them, but more importantly, steal them. šŸ˜‰
Development of the complete brand identity and an extensive system of marks required a deep dive into Sedona culture, extensive reseal, and close coordination with the groupā€™s management, interior designers, architect and local craftsmen.

Sindro

Sindro is a Fitness Studio Management SaaS solution. This is a highly competitive space with well-established solutions, and we needed to exceed the expectations of fitness consumers, studio owners, and fitness services companies.

Soup Group achieved this through a highly personalized experience that delivered always-available functionality. Ā 

  • Mentored Sindro product team.
  • Consumer and studio owner interviews and analysis.
  • UX/UI.
  • Brand definition and integration.
  • Creative Direction.

ODEM

ODEM is a revolutionary education and hiring ecosystem. Its demand-based ecosystem allows educators, students, and employers to work collaboratively in a secure environment.

Soup Group developed application specifications and prototypes for all constituents in the ODEM ecosystem: students, educators, educational institutions, and hiring organizations.

  • Product Management.
  • UX/UI.
  • Prototyping.
  • Web application consultation.