ODEM.io
Overview
Project
Design and architect a multifunctional web application for Students, Educators, Employers, and Educational institutions.
Industry: Education Technology.
Timeline: 3 Years.
Services
Goal and Impact
Deliver accessible, affordable and high-value education that is meaningful, for everyone.
Challenges
A highly functional, trusted, and large ecosystem
ODEM is focused on making education available, affordable, and valuable for everyone. Four distinct but very connected archetypes will live in the ODEM Trust Network: students, educators, educational institutions, and employers.
- Make it easy to understand ODEM’s value through the functionality and presentation.
- Help users understand their path through ODEM and how they can create value for themselves.
- Design it for a global audience.
- Integrate blockchain technology to create efficiencies and increase value.
- With the various access profiles, security, and the UX/UI of a highly functional and overlapping ecosystem, it would be challenging to keep it concise while delivering a myriad of functionality to many different personas.
The Solution
Allow students, educators, employers, and educational institutions to experience every part of ODEM and understand its full potential:
- Serve four archetypes and multiple personas with unique services, functionality, and communication.
- A simple user profile creates limited access to everything.
- Access is only restricted by a persona’s required level of involvement at any point.
- A user can have multiple account types, i.e., an Educator can be a Student, and an Educational institution is often an Employer.
Students and Educators
Amplifying the natural connection
Helping students and educators easily navigate and experience value from the many functionalities and flows was our greatest challenge. With students and educators inexorably connected, we wanted to amplify that with a more direct and immediate connection.
- Direct messaging for pre-purchase Q & A.
- Customized education requests.
- Merit-based educator ratings based on:
- Student education success ratio.
- Student’s future success.
- Education grants for qualifying students.
- Student and Educator performance history:
- Ratings, marketing, job opportunities.
- ODEM recommendations for increasing educators’ performance.
- ODEM referral credits for courses.
ODEM Professional Passport
Connecting students and employers
The ODEM Passport is designed to create a professional standard where resumes are unnecessary. It’s wholly merit-based and verified. A great cover letter and massaging the facts are unnecessary.
Through the ODEM Employer Portal, students and job seekers can efficiently connect to ODEM-verified employers. The passport further simplifies the job hunt with predefined searches, availability, and requirements.
Additionally, the Student portal also serves as a tool to understand the most efficient paths to achieve career goals: job trends, remedial education requirements, and required skills and verifications.
Educators
Additional revenue streams for existing or new educational content
ODEM gave educators the opportunity to repurpose existing content or create new courses. Whether it was in-person, remote, or video-based, Educators could deliver affordable education while earning additional income.
Educational Institutions
To create a 360° solution, ODEM developed a Blockchain certificates solution targeting educational institutions. With automated certificate production, API connection to existing data, and certificate generation, distribution was faster, more secure, and more reliable than ever before.
Certificate generation
Key Functionality and Efficiencies
- Connects to the institution’s preexisting and up-to-date data
- Flexible certificate templates
- Unlimited customizations
- Template choice based on certificate requirements
- Predefined signatories
- Customize connected data
- One-click distribution to blockchain > students
- Secure and immutable
- Sharable from the blockchain
- High resolution certificates in standard PDF or PNG formats
Branding and Guidelines
As with many startups, ODEM needed everything done yesterday. Being the foundation of our work, we first needed to get the visual branding on solid footing for ODEM’s ICO (initial coin offering), first website, and ODEM’s PR.
We created cohesive and functional brand guidelines that allowed us to move into our creative, technical, and application design work. The brand guidelines would be adjusted when necessary.
Additional Portfolios
2021
Branding and Creative Direction, Guest Experience and Programming
2020
Brand Identity, Creative Direction, Messaging and Story Telling
2017
Branding and Creative Direction, Guest Experience and Programming, Environment Design
2019
UX/UI, Technology Integration, Creative Direction
2009 - 2014
Branding and Creative Direction, Clothing Design, Print Design
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