Flamingo Resort
Overview
Project
Our scope allowed us to affect brand identity, guest programming, dining, and environment design.
Industry: Hospitality.
Timeline: 1 Year.
Services
Goal and Impact
The revival and reinvention of the Flamingo’s bohemian spirit provided them access to a wider customer base. We also left them with a platform that would allow them to continue expanding their brand.
Challenges
Redefine a brand while retaining it’s legacy.
The Flamingo Resort has a rich and familiar history in Northern California. It was important that our work felt familiar to their many existing customers, but was also a brand and experience that embraced modern sensibilities.
Branding and Creative Direction
The redesign of the Flamingo identity drew from the best of the past and refined it to reflect the fresh perspective of a future.
Guest Experience
The new palette is woven throughout the property in signage, graphics, and collateral as the foundation of the guest experience.
A New Identity
Articulating an Icon
The Primary mark is a derivative of all of our inspiration – signage, art, mid-century furniture, all in one. Evocative of the water of the pool, the vintage letters of our sign, the deep blue of a Santa Rosa evening, our mark is the elegant distillation of our very brand essence.
Additional Portfolios
2020
Brand Identity, Creative Direction, Messaging and Story Telling
2018 - 2021
Product Management, UX/UI. Brand Strategy, Creative Direction
2009 - 2014
Branding and Creative Direction, Clothing Design, Print Design
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