Sky Rock Sedona
Overview
Project
Creating a new identity and guest experience for the spa.
Industry: Hospitality.
Goal
Design a brand that delivers wellness experiences with a boutique feel and a deep reverence for the land and stories of the native people of Sedona.
Challenges
Define Sky Rock as an authentic statement of Sedona
Reimagine an iconic property and celebrate the land and people of Sedona. Align luxury and Sky Rock’s approach to wellness with the nurturing land and soul of Sedona.
Branding and Creative Direction
Development of the complete brand identity and an extensive system of marks required a deep dive into Sedona culture, extensive reseal, and close coordination with the group’s management, interior designers, architects, and local craftsmen.
Guest Experience
Creating a story
We developed digital assets and associated collateral that would be encompassed in almost every guest interaction. From the digital experience to in-room collateral, the story had a thoroughly integrated feel.
Environment
Sedona defines a brand
Exploration of the land served as a foundational layer of the project and runs through the brand story and visual style. Sedona is like the perfect ingredient when cooking, don’t do much to it, execute flawlessly, and the result will be incredible.
Everything your eyes see, hands touch, and heart feel is an extension of Sedona.
