Search Engine Optimization for Architects is more valuable than many firms think. For instance, many architectural project portfolios are usually beautiful, but don't come near to delivering on their potential.
Marketing for small business is very different in the digital era. The “Word of Mouth” that you could once rely on aren’t as effective as they once were.
The reality of modern business is that potential high-value customer are left alone to decide, probably all too quickly, whether or not your company matters to them.