PONYX
Project Overview
Perfect Thirds has been in and around race cars and racing for years. PonyX knew this and came to us for brand ID, photography, and video.
Because of our experience in the high-performance automotive industry, PonyX also consulted with us to help with choices regarding the target audience and componentry that are important to these customers.
Logo
We were after something clean and simple while still making a statement. The logo was developed to suit multiple purposes and be memorable. It also had to look like a “Motorsports” logo.
Livery
PonyX #1, The Camaro Z28
For the PonyX Camaro, we loved the simple nose stripe. It’s a legacy of the stripes that Chevrolet used in the 1960s and 1970s. We fell in love with this color—kind of orange, kind of bronze—when we were choosing vinyl for another livery project. PonyX loved it, too.
PonyX #2, The Mustang
The PonyX Mustang TransAm is the same car underneath as the Camaro. To differentiate it from the Camaro, we drew from the TransAm heritage of the 1969 Boss 302.
Photography
We had a perfect day to capture the PonyX Mustang with the Thunderhill West race track all to itself.
The goal was to capture video and imagery for PonyX’s marketing efforts. It was a coincidence that a modern version of a Boss 302 showed up, which created some interesting possibilities.
