Sindro
Overview
Project
Design and architect a multifunctional web application to manage fitness studios.
Industry: Fitness.
Services
Goal
Create a concise and comprehensive studio management system that allows owners to confidently focus on accommodating their customers.
Studio owners needed to easily engage new and existing customers while allowing them to book classes and purchase memberships.
Challenges
Deeply embedded competition, unknown user requirements, B2C for wellness and fitness studios.
Achieving Sindro’s goals has three big barriers:
- Entering a very mature market.
- Predicting what thousands of unique studio owners actually need.
- Maximizing the value of the connection between customers and studios.
The Solution
Remain a step ahead of studio owners, managers, and their customers
This was one of those simple-but-not-easy concepts. We designed convenience and functionality that was easy, fast, and personalized:
- Address the competition with tools that were more studio-focused, easy to understand, and highly functional.
- Give studio managers more control with less work.
- Automated website creation and updating.
- Class, program, and membership creation are fast, flexible, and eliminate redundancy.
- Business data is concise and instantly actionable.
- Connect customers to studios in an ecosystem that makes fitness and wellness more accessible.
- Personalized accounts with fitness history, favorite studios, and favorite instructors.
- Promotions and discounts are based on the customer’s fitness profile.
- Booking classes is convenient and easy.
- Use Sindro tokens to book classes at any Sindro studio, no matter where they are.
Studio Management
Concise and actionable data
Helping studios operate more efficiently meant designing focused functionality and giving them data they could use effectively.
Every data module allows managers to see multiple views of their performance. They can quickly drill down using combinations of revenue, attendance, location, instructors, class, membership, and time of day.
Memberships tools
Creating and managing memberships can be time-consuming for studios. We designed a tool that gives studios precise control over membership creation and management.
We designed the following efficiencies:
- Ability to control usage per week and month.
- Eliminate duplicates with the membership profile analyzer when a new membership profile is similar to an existing one.
- Control renewals and multiple memberships.
- Allow studios to offer special memberships and rates with private memberships.
Studio Customers
Sindro connects studios to current and new members
With personalized recommendations, offers, and benefits, Sindro was designed to be a marketing ecosystem for studios. Additionally, registered members have quick access to their memberships and chosen studios for quick and easy scheduling.
When members want new challenges or a new studio, they have access to all Sindro studios and can easily filter them by fitness type, price, ratings, and proximity.
