Sky Rock Sedona
Overview
Project
Our work took a holistic approach and spanned brand identity, signage, guest programming, and customer experiences.
Industry: Hospitality.
Timeline: 1 Year.
Services
Goal and Impact
Create a hotel experience that incorporates wellness, a boutique feel, and a deep reverence to the land and stories of the native people of Sedona.
Challenges
Define Sky Rock as an authentic statement of Sedona
The renovation and reimagining of a property situated in a prime location in the verde valley has resulted in a hotel experience that incorporates wellness, a boutique feel, and a deep reverence to the land and stories of the native people of Sedona. Our work took a holistic approach and spanned brand identity, signage, guest programming, and customer experiences.
Branding and Creative Direction
Development of the complete brand identity and an extensive system of marks required a deep dive into Sedona culture, extensive reseal, and close coordination with the group’s management, interior designers, architects, and local craftsmen.
Guest Experience
Creating a story
We developed digital assets and associated collateral that spanned many interactions. From the digital experience to in-room collateral, the story had a completely integrated feel.
Environment
Sedona defines a feeling
Exploration of the land served as a foundational layer to the project and runs through the brand story and visual style. Sedona is like the perfect ingredient when cooking, don’t do much to it and it will be great.
Everything your eyes see, hands touch, and your heart feels is an extension of Sedona.
Additional Portfolios
2020
Brand Identity, Creative Direction, Messaging and Story Telling
2018 - 2021
Product Management, UX/UI. Brand Strategy, Creative Direction
2009 - 2014
Branding and Creative Direction, Clothing Design, Print Design
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