Project: PonyX
PonyX is a purpose-built race car loaded with vintage TransAm heritage. That's already cool. Our only job was to make it cooler. The make-it-palatable-to-potential-customers stuff comes later.
Project Overview
Perfect Thirds has years of experience in motorsport and the aftermarket automotive industry. PonyX was very familiar to us and we savored dipping our toes back into a space that we love. We supplied brand I.D., photography, and video.
Because of our time in the high-performance automotive industry, PonyX also leveraged us as product consultants. We assisted PonyX with choices around the target audience and what componentry and features are essential to their customers.
Logo and Livery
PonyX #1, The Camaro Z28
Clean and simple while still making a statement is what we were after. The logo was developed to suit multiple purposes and to be memorable. It also had to look like a “Motorsports” logo.
For the PonyX Camaro, we loved the simple nose stripe. It’s retro and is just repurposing the stripes that Chevrolet used in the 60s and 70s. We had fallen in love with this color – kind of orange, kind of bronze – when we were choosing vinyl for another livery project. PonyX loved it too.
The Mustang
PonyX #2
The PonyX Mustang TransAm is the same car underneath as the Camaro. To differentiate it from the Camaro, we drew from the TransAm heritage of the 1969 Boss 302.
Photography
We had a perfect day to capture the PonyX Mustang with the Thunderhill West race track all to itself.
The goal was to capture video and imagery for PonyX’s marketing efforts. It was a coincidence that a modern version of a Boss 302 showed up, which created some interesting possibilities.
