Project: Flamingo Resort
Reframing a very well-loved and classic Bay Area property as a modern bohemian resort experience.
Project
Our scope allowed us to affect brand identity, guest programming, dining, art curation, and environmental design.
Industry: Hospitality.
Services
Goal and Impact
Revive the Flamingo’s bohemian spirit, honoring the resort’s golden years while inviting in a wider and younger customer base.
We developed a brand platform that allows them to efficiently expand their brand.
Challenges
Redefine a brand while retaining its legacy
The Flamingo Resort has a rich and well known history in Northern California. It was important that our work felt familiar to their many existing customers, but was also a brand and experience that embraced modern sensibilities.
Branding and Creative Direction
The redesign of the Flamingo identity drew from the best of the past and refined it to reflect the perspective of the future.
Guest Experience
The new brand, palette, design, and artwork are woven throughout the property in signage, graphics, and collateral as the foundation of the guest experience.
A New Identity
Articulating an Icon
The Primary mark is inspired by the previous signage, our artwork, and mid-century design. Evocative of the water in the pool, vintage lettering, and the deep blue of a Santa Rosa evening, our mark is the elegant distillation of the brand’s essence.
