PONYX
Project Overview
Perfect Thirds has years of experience in motorsport so PonyX was very familiar to us. We supplied brand I.D., photography, and video.
Because of our time in the high-performance automotive industry, PonyX used Perfect Thirds as unofficial product consultants to help with choices around the target audience and componentry that is important to these customers.
Logo and Livery
PonyX #1, The Camaro Z28
Clean and simple while still making a statement is what we were after. The logo was developed to suit multiple purposes and to be memorable. It also had to look like a “Motorsports” logo.
For the PonyX Camaro, we loved the simple nose stripe. It’s retro and is just repurposing the stripes that Chevrolet used in the 60s and 70s. We had fallen in love with this color – kind of orange, kind of bronze – when we were choosing vinyl for another livery project. PonyX loved it too.
The Mustang
PonyX #2
The PonyX Mustang TransAm is the same car underneath as the Camaro. To differentiate it from the Camaro, we drew from the TransAm heritage of the 1969 Boss 302.
Photography
We had a perfect day to capture the PonyX Mustang with the Thunderhill West race track all to itself.
The goal was to capture video and imagery for PonyX’s marketing efforts. It was a coincidence that a modern version of a Boss 302 showed up, which created some interesting possibilities.
