Project: Sindro
Design a next-generation fitness studio management system that maximizes the connection between studios and their customers.
Project
Design and architect a multifunctional web application to manage fitness studios. Studio owners needed to easily engage new and existing customers while allowing them to book classes and purchase memberships.
Industry: Fitness.
Services
Goal and Impact
Create a concise and comprehensive studio management system that allows owners to confidently focus on accommodating their customers.
Challenges
Deeply embedded competition, unknown user requirements, B2C for wellness and fitness studios.
Achieving Sindro’s goals has three big barriers:
- Entering a very mature market.
- Predicting what thousands of unique studio owners actually need.
- Maximizing the value of the connection between customers and studios.
The Solution
Remain a step ahead of studio owners, managers, and their customers
This is definitely a simple-but-not-easy concept. We had to design convenience and functionality that was easy, fast, and personalized:
- Address the competition with more studio-focused functionality that is easy to understand and use, and is highly functional.
- Give studio managers more control with less work.
- Automated website creation and updating.
- Class, program, and membership creation is fast, flexible, and eliminates redundancy.
- Business data is concise and instantly actionable.
- Connect customers to studios in an ecosystem that make fitness and wellness more accessible.
- Personalized accounts with fitness history, favorite studios, and follow favorite instructors.
- Promotions and discounts based on their fitness profile.
- Booking classes is convenient and easy.
- Use Sindro tokens to book classes at any Sindro studio, no matter where they are.
Studio Management
Concise and actionable data
Helping studios operate more efficiently meant designing focused functionality and giving them data they could effectively use.
Every data module allows managers to see multiple views of their performance. They can quickly drill down using combinations of revenue, attendance, location, instructors, class, membership, and time of day.
Memberships tools
Creating and managing packages and memberships can be a huge time sink for studios. Perfect Thirds designed a tool that gave studios precise control of packages and memberships and their creation.
We gave them the following efficiencies:
- Ability to control usage per week and month.
- Eliminate duplicates with a membership profile analyzer when a new profile is close to an existing package or membership.
- Easily control renewals and multiple memberships.
- Allow studios to offer special memberships and rates with private memberships.
Studio Customers
Sindro connects studios to current and new members
With personalized recommendations, offers, and benefits, Sindro was designed to be a marketing ecosystem for studios. Additionally, registered members have quick access to their chosen studios for quick and easy scheduling.
When members want new challenges or a new studio, they have access to all Sindro studios and can filter them by fitness type, price, ratings, and proximity.
