Project: Sky Rock Sedona
We rebranded Sky Rock to reflect Sedona’s rich heritage and the resort’s deep connection to the land.
Project
Build a world that spans brand identity, signage, guest programming, and carefully curated guest experiences.
Industry: Hospitality.
Goal and Impact
Create a hotel experience that incorporates wellness, a boutique feel, and a deep reverence for the land and stories of the native people of Sedona.
This resulted in a hotel experience that incorporates wellness, a boutique feel, and a deep reverence for the land and stories of the native people of Sedona.
Challenges
Define Sky Rock as an authentic statement of Sedona
Reimagine an iconic property situated in a prime location in the Verde Valley.
Branding and Creative Direction
Development of the complete brand identity and an extensive system of marks required a deep dive into Sedona culture, extensive reseal, and close coordination with the group’s management, interior designers, architects, and local craftsmen.
Guest Experience
Creating a story
We developed digital assets and associated collateral that would be encompassed in many guest interactions. From the digital experience to in-room collateral, the story had a completely integrated feel.
Environment
Sedona defines brand
Exploration of the land served as a foundational layer of the project and runs through the brand story and visual style. Sedona is like the perfect ingredient when cooking, don’t do much to it, execute flawlessly, and the food will be incredible.
Everything your eyes see, hands touch, and your heart feels is an extension of Sedona.
